Since childhood, Aoba Suzukaze has been fond of the Fairies Story game series, especially its character designs. Therefore, upon graduating from high school, it is unsurprising that she applies for a job at Eagle Jump, the company behind her favorite video game. On her first day, she is thrilled to discover that she will be working on a new entry in the series: Fairies Story 3—and even more so under Kou Yagami, the lead character designer. Her department consists of individuals who share the same passion for games. These include Yun Iijima, who specializes in monster design; the shy Hifumi Takimoto, who prefers communicating via instant messaging; Hajime Shinoda, an animation team member with an impressive figurine collection; Rin Tooyama, the orderly art director; Shizuku Hazuki, the game director who brings her cat to work; and Umiko Ahagon, the short-tempered head programmer. New Game! follows Aoba and the others through the highs and lows of game development, from creating the perfect character design to fixing all the errors that inevitably accumulate during the process.