Aoba Suzukaze is a high school graduate and an aspiring character designer. She joins the video game company Eagle Jump, which is known for the game she profoundly loves—Fairies Story. At Eagle Jump, Aoba is assigned to a team of six, including Kou Yagami, the lead character designer for the original Fairies Story game. Under the mentorship of her role model, Aoba strives to improve her skills as a character designer and learn the ins and outs of the video game industry. New Game! centers on the lively lives of Aoba and her teammates. Together, the girls pour their sweat and tears into producing the upcoming video game, Fairies Story 3—the third installment in the Fairies Story series.