In the city of Maebashi, Yuina Akagi is a free-spirited high school student who enjoys buying trendy clothes online and photographing the highlights of her life. One day, a talking frog suddenly addresses her, perceives in her the potential to become a witch, and transports her to the Witch-Verse. There, the frog introduces Yuina to four other girls he has recruited: the cheerful Choco Mitsumata; the composed Kyouka Kitahara; the easygoing Mai Kamiizumi; and the short-tempered Azu Niisato, who is wary of Yuina's arrival. Despite their initial personality clashes, the five girls strive to become true witches. To achieve this goal, they must grant people's wishes in the real world through music, which serves as the most efficient conduit for channeling magic. As Yuina learns to control her newfound powers, her journey into a magical life of helping others will prove far more vibrant than any photo her camera could ever hope to capture.