Sei Handa believes he is an outcast, hated by everyone around him, as he navigates his high school life. In truth, however, Handa is the campus's most popular student, revered by all for his incomparable calligraphy skills, good looks, and cool personality. Yet, due to an endless series of misunderstandings, Handa interprets the worship from his legions of fans as bullying, causing the school's idol to isolate himself from his classmates. Distancing himself from his peers does not deter them from adoring him; in fact, his attempts to draw attention away from himself often unintentionally convert even the most skeptical students into believers. Fashion models, shut-in delinquents, obsessive fangirls, and others—none can stand against the brilliance that is Sei Handa.