The bullies at Yoo Hobin's high school are not your typical troublemakers: they are NewTubers, aspiring internet celebrities who compel Hobin to participate in degrading videos and host live streams from his home. Hobin maintains his composure only by reminding himself that he must work hard to support his hospitalized mother. However, during a live stream hosted by his classmate Woo Jihyeok, Hobin completely loses his temper following a humiliating incident. Consequently, the two men engage in a grotesque fistfight that continues until dawn. The next day, Hobin discovers that the livestream of their fight has gone viral on NewTube, making him an overnight celebrity. Upon realizing that creating viral videos is a highly profitable venture, Hobin agrees to partner with Jihyeok to launch a channel showcasing his martial skills. Nevertheless, Hobin must develop into a seasoned fighter and keep his distance from those who wish to exploit his newfound fame, lest a drop in views become the least of his worries. Fortunately, the unexpected discovery of a series of obscure self-learning videos may provide exactly what he needs to survive in the content creation industry.