Since its establishment in 1986, Hong Ying Animation has grown into a company whose business scope covers the entire industrial chain, including project creative planning, cartoon creation and production, business operation and promotion, and commercial industry development. As the company's founder, Mr. Hsieh is a leading figure in the Chinese animation industry, having accumulated over forty years of experience in animation production. In 2013, he was elected as one of the voting members of the Academy of Television Arts & Sciences of the US to present the Emmy Awards, a position he has held ever since. As the first domestic animation company to achieve full computerized production, Hong Ying Animation has become the leading enterprise in both China and Asia in terms of company size and production capacity. Hong Ying’s advanced technical equipment and its innovation-centered, highly efficient production team, developed over the past three decades, have justified its position in the animation industry. Hong Ying Animation has cooperated with over forty animation studios domestically and internationally, among which are CCTV Animation, Disney, Warner Bros, Guangdong Alpha, and many other industry giants. It has created more than three hundred cartoon works, such as Legend of Nezha, Adventures of Little Carp, and Monkey King, in addition to animated movies like Mole Manor 3, New Stories of Big Head Son and Little Head Dad, and Phineas and Ferb. At the beginning of the twenty-first century, Hong Ying Animation encouraged its employees to create more original stories themselves, among which the most popular are Chess Master, Little Vivi, and Yamucha's Kung Fu Academy. The animation works based on these stories have won wide acclaim from industry professionals. Furthermore, Hong Ying has several times been granted major prizes both in China and abroad, including two nominations for Emmy Awards and the Cristal Award of Annecy International Animated
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