Hololive Production

ホロライブプロダクション

Hololive Production, or simply Hololive, is a Virtual YouTuber (VTuber) agency owned by the Japanese tech entertainment company Cover Corporation. The name originally referred to a 3D streaming app developed and launched by Cover Corp in December 2017, before being adopted for its new all-female VTuber agency, whose first generation debuted between May and June 2018. Ultimately, the app was withdrawn from public stores and utilized internally as a face capture application, with its name repurposed for Cover Corp’s new VTuber agency.
In December 2019, Cover's female Hololive branch was merged with the male HOLOSTARS branch and the INoNaKa (INNK) Music label to form a unified "hololive production" brand. In 2019 and 2020, the agency also launched three overseas branches: hololive China (since disbanded), hololive Indonesia, and hololive English. In 2023, Hololive debuted a new JP branch, hololive DEV_IS, with a focus on group projects and group activities.
As of January 2026, there are 85 active talents under Hololive and its branches (30 Hololive, 12 Holostars, 9 Hololive ID, 15 Hololive EN, 10 Holostars EN, 9 Hololive DEV_IS), of which 43 active members have over 1 million subscribers each. Hololive is currently one of the biggest VTuber agencies in the world, featuring some of the most subscribed, watched, and superchatted VTuber channels on YouTube.
Motoaki Tanigo, known affectionately as YAGOO, is the co-founder and current CEO of COVER Corporation, the parent company of Hololive Production. According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku and Kizuna AI, who began the virtual YouTuber trend in 2016.