Blade

ブレイド

BLADE (BLADE Co., Ltd.) is a Japanese animation studio and an affiliate of Miyoshi Logistics, located in Nerima, Tokyo, Japan.
Founded as TOKYO ANIMAIDPLAZA Co., Ltd. in July 1990, the company opened Cafe ASAN in December 2010 at the 2k540 AKI-OKA ARTISAN shopping mall, situated beneath the elevated railway line between Okachimachi and Akihabara stations. In February of the following year, Norio Yoshida, a former producer at Anime International Company (AIC), joined the firm and established the animation studio BLADE within TOKYO ANIMAIDPLAZA. By June 2014, Norio Yoshida had succeeded Kiyoshi Yoshida as representative director and president, prompting a corporate name change to BLADE Co., Ltd.
In January 2021, Cafe ASAN was sold to Frontier One, an animation studio established in August 2016 by Taizo Ohara, a former producer at AIC Frontier.
The studio's name reflects its aim to uphold an aggressive, forward-thinking stance—evoking a sword that cuts through and molds the anime landscape, as well as a "blade server," representing its goal to manage every facet of the anime, video, and character business sectors.