Joe, a red-headed movie enthusiast, and his girlfriend Silvia are experiencing some relationship difficulties. Silvia feels that Joe takes her for granted and wants to do something together for once, so Joe decides to take her to see an old action movie starring his favorite hero, Captain Blue. What began as a cute movie date takes a turn for the worst when Silvia is pulled into the movie by Jado, the leader of the evil organization. Joe follows her into the mysterious "Movieland" and is granted a powerful device known as a V-Watch by Captain Blue himself. With it, he transforms into the action hero named "Viewtiful Joe" and sets off to rescue his girlfriend before Jado can use her to take over the world. It is a long road to go from average Joe to full-blown hero, but he will give it his all to save both his girl and the world—and he will do it in the most "view-ti-ful" way possible.