Photography student Kim Yeseul has always lived her life according to others' instructions. "Study, so that you can get into a good college," is the command often echoed by her mother. Consequently, disregarding her appearance or how she is perceived by others, Yeseul devotes all her time to studying. However, despite her best efforts, her grades remain middling, she has no friends, and her appearance is average at best. On a whim, Yeseul visits a makeup parlor, hoping to resemble Joo Heewon, the most gorgeous girl at her school, even slightly. Her hopes are dashed, however, when the result is unfitting and clownlike. At the same time, Cheon Yuseong, a genius makeup artist, is searching for the perfect canvas. After a chance encounter, an unlikely partnership forms between the two—a plain girl and a young genius—as they team up to compete in the televised competition known as "Face Off Cinderella." The odds are not in their favor; ruthless competitors, Heewon herself, and greedy corporate executives all stand in the pair's way. If Yeseul and Yuseong are to win, they will have to truly stand out from the crowd and show that makeup isn't for the sake of others—it is meant to be for yourself and yourself alone.