Batsugoro owned a grocery store called Yaobatsu. When he attempted to retrieve a balloon caught on a branch for a small child, he fell to the ground and died. His son, Ataro, took over the store, but Batsugoro, worried about him, remained as a ghost. Ataro ran the shop alone, but soon his follower, Dekoppachi, began to help him. The heart-warming story unfolds, surrounded by strange characters such as Nyarome and Butamatsu.