In Cinnamoroll's origin story, a white dog descended from the sky one day and was found by a female employee at Cafe Cinnamon. The "I.Cinnamoroll" brand portrays an alternate reality that asks a hypothetical question: What if Cinnamoroll had never encountered the Cafe Cinnamon worker on that significant day? The "I" in the title signifies both the English first-person pronoun "I" and the Japanese word "ai" (love), reflecting the brand's theme of caring for one's own body and mind.