Commercials explaining the founder of Daido Seimei (Daido Life), an insurance company in Japan. Hirooka Asako (1849-1919) was an affluent woman who, through persistence, was able to push for insurance requirements for small to medium business enterprises to cover their employees, specifically coal miners who were at the most risk/vulnerable if a disaster/injury were to happen. She did this by facilitating three large business enterprise insurance companies to break off small chunks to form one new company where all three had shareholder value.