Chiyoko "Choco" Sakurai and Mimi Nekota are best friends with contrasting personalities. Choco is studious and hard-working, whereas Mimi is a spoiled, imaginative free-spirit; nevertheless, they share the same flair for fashion and desire to look cute. Their friends, Ryunosuke "Andrew" Ando, Komei Mikami, Mumu Momoyama, and Kojika "Bambi" Mori, follow them on their journey through junior high school. The six of them put their own unique spin on romance, school, and life in general.