This is the Animation Store Manager!! Anime Tenchou is a CM character for Animate, one of Japan's largest retailers of anime, games, and manga. The character series was created by Shimamoto Kazuhiko for publicity purposes. It was later adapted into a manga, a weekly radio drama, and this OVA animated by GAINAX and directed by Anno Hideaki. Anizawa Meito is the fiery store manager. He is a fireball who loves animation merchandise at heart. He takes over the dying wish of the former store manager, who is still alive but was attacked by a rival store, and becomes the "store manager" of the newly opened animation goods specialty store, Animate. The scarlet "store manager visor" is his trademark.