By all standard metrics, he might be viewed as a rather useless fellow: a scholastic failure, an athletic disaster, and a chronic loser... Yet Fukuda Shinichi possesses one passion: cheering for others! The 18-year-old captain of North Kanto Southern High's Cheerleading squad decides to make the most of his summer by attending cram school in Tokyo, only to discover that the entire trip was a sham! Things appear to improve when he and his friend meet two cute Tokyo girls; unfortunately, the girls led them to a rip-off bar and vanished! Abandoned by his sole remaining friend and left with an impossibly high bar bill, Fuku-kun's life could hardly get worse! But just then, he is rescued by Ume, his role model and former cheerleading squad captain! What is he doing in Tokyo... and why does everyone around seem to know and respect him? With nowhere else to go, Fuku-kun decides to follow Ume to his job, only to find out that... he is a male gigolo?!? Fukuda's summer of cheering others on has begun... and the streets of Tokyo's red-light district will never be the same!