Seiichiro Matsumoto serves as the head of the student association and is also a leading member of the archery club. He has loved Cinnamoroll ever since being hugged by a character at Puroland as a child, although even he does not quite know why that event means so much to him. Through meeting Kouta and the other character-loving boys, Seiichiro learns to work through his resentment towards his mother.
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