Coco

ココ

Coco is the protagonist of Witch Hat Atelier. She is a young girl who becomes an apprentice witch under the tutelage of the witch Qifrey, following her initial accidental use of forbidden magic that turned her mother to stone. She hopes to search the Tower of Tomes for the book containing the magic she cast, in order to reverse its effects on her mother.
Coco is a young girl who lives with her mother, a fabric seller, in a small village. She fell in love with magic when she was little, during a festival, as she walked on lighting cobblestones. That day she met a strange witch who sold her a magic frimoire and a pen with ink.
One day, while Coco was doing her chores, she saw winged chariots arriving at her mother's clothing shop. She bumped into the witch Qifrey, who was passing by to purchase some cloth. He observed her cut a piece of cloth and remarked that her skill was magic itself. Embarrassed, Coco told Qifrey that her fascination with magic began when she was little. Her mother had brought her to a castle fair, where she bought a magic picture book and a wand from a mysterious, masked witch. Qifrey seemed disturbed by her story, though he said nothing. After several kids accidentally broke the winged chariot, he offered to fix it using magic. Although Coco was not allowed to, she managed to witness Qifrey casting magic from the shop's rooftop.
Later that night, Coco decided to try her hand at drawing magic using the magic picture book and wand she had bought. After finding relative success after a few tries, Coco decided to draw something more complicated. Qifrey snatched her away from the drawing at the last minute and saved her from an explosive light bursting from the magic circle. Whilst reprimanding her for carelessly drawing magic, her mother was caught in the forbidden magic and was solidified to stone. Coco was further horrified to learn that Qifrey would erase her memories for using magic, but he realized that she was his only lead to the Brimmed Caps, a group of witches performing forbidden magic. Qifrey decided to take her up as an apprentice in his atelier.
Coco is a bright, cheerful, and optimistic young girl. As she was raised outside of the world of witches, she has a childlike enthusiasm for magic and observes even the most commonplace spells with wide-eyed wonder.
Coco genuinely loves magic. The spell that inspired this in her was simple magic made by Qifrey's Watchful Eye Olruggio that caused a glowstone path to light up as she walked. Her approach to magic is often simplistic and practical, focusing on straight lines and simple shapes, but she excels at brainstorming concepts and ideas that are often used by her fellow apprentices.